Multimedia Advocacy

What is Multimedia Advocacy?



Multimedia Advocacy makes the different between being included or being excluded.

Pioneering research projects, in partnership with thousands of individuals with learning disabilities, their families and supporters, have enabled us to develop a unique Multimedia Advocacy approach to person-centred planning. Multimedia Advocacy enables people with learning disabilities to use self-made media to take greater control of their own lives and challenge their social exclusion.

People with learning and communication difficulties can often experience problems with making themselves understood when speaking to others. Multimedia Advocacy involves supporting them to develop their own multimedia person centred portfolio. Using this portfolio, people with learning and communication difficulties can share their interests and preferences and better explain the ways that they like to be supported.

Multimedia Advocacy is an approach developed by us to help people with learning disabilities to Identify, Communicate and Realise their goals.



“We want to empower our children and young people who face challenges because of their communications difficulties, to show how they can use wikis to get across their preferences and viewpoints by using pictures, sounds, video and words – to give them a voice and enable them to take control of their lives. We call this Multimedia Advocacy.”

James Mannion, Business Systems Project Manager, Achieving for Children


Multimedia Advocacy is an inclusive way for anyone – social services staff, teachers and teaching assistants, staff from voluntary organisations, other professionals, parents and carers – to work with adults or children with learning or communication difficulties. Support staff and people with learning disabilities work together, learning from each other as they develop multimedia person centred portfolios. In creating the portfolio, they develop new skills in the use of computers and in general social interaction and communication. The portfolio can take different forms depending on the needs of an individual. For example, it could be a curriculum vitae, a person-centred plan, a health action plan, or a support plan or a record of achievements.


To learn more about Multimedia Advocacy, take part in our online course for free here:


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